Borcelle Coffee Store

Overview

A warm, inviting brand identity developed for "Borcelle Coffee Store." The design centers around a hand drawn, minimalist illustration of a coffee cup sitting on a saucer, complete with a playful heart rising like steam. This organic, sketchy emblem communicates a welcoming, artisanal, and neighborhood cafe feel. The main typography features a thick, friendly serif typeface for "borcelle" in all lowercase to keep it approachable, while "COFFEE STORE" uses a clean, tracked out sans-serif underneath to anchor the composition. The rich, warm brown background evokes the sensory experience of freshly roasted coffee beans and a cozy environment.